Thanks to Scott Walker, we have a narrated version of our presentation available to those who were not able to attend. We hope you enjoy this.
Esther, Scott and Craig
Also, it isn’t too late to submit any questions you may have. Let us know, we’d love to hear from you!
Esther, Scott and JCraig.
Date: Sunday March 11, 2012
Time: 3:30 p.m.
Location: Austin Convention Center
Description of Talk:
Storyworld communities are often treated as marketing and promotional tools, where content creators spend significant time, money and resources building a thriving and engaged fan base around their story, only to abandon these living ecosystems at the completion of the narrative. Yet the role of the storyworld community is changing as content creators begin to recognize the value of building persistent, sustainable, and scalable storyworld communities by sharing creation rights with fans.
This panel will examine the definition of co-created or shared storyworld communities, the market forces driving this movement, the benefits of sharing storyworld creation and ways to leverage the community to grow the story universe contextually and commercially. We will also discuss the different aspects of Creative Commons Licenses, the rights and options for sharing ownership with the individuals involved in the co-creation process and the expansion of the canon into various co-created materials and subsequent content.